In recent years, African internet penetration, mobile phone availability and digital innovation have surged. With an environment suitable for e-commerce, it is disrupting every sector of the economy. E-commerce is no longer just an option; it is changing the way Africans conduct their business, buy, and its impact on the economy as a whole. Below are 10 advantages of e-commerce for Africa:
1. Expanded Market
E-commerce empowers African entrepreneurs and businesses to reach potential customers beyond the local hometown and city. Websites provide access to allow sellers to sell to buyers in other countries in Africa and literally all over the world, so sellers can expand their reach and aggress commercial barriers geographically.
2. Reduced Running Costs
Managing a store comes with expense that range from rent, utility bills, paying employees, etc. With e-commerce, you eliminate many of these behaviours and the costs associated with having a physical store, it is cheaper for startup and overall for businesses not to maintain habits and behaviours that have become full operating costs.
3. Flexibility to Customers
E-commerce allows customers to shop at their own convenience for goods and services all the time and from comforatable environments. This is critical for Africans living in areas that do not offer a major shopping areas, to have the ability to buy goods and services anytime.
